JOpublic ®

Our true calling

Shopping around for a cell phone plan or for that matter, any major purchase, requires time and energy.

It also requires faith… in both the product AND yourself.

But what if your choice isn’t the best? Are you ready to admit it? Or will you stand behind your decision and your brand?

Hear the answer as aired on Metro Morning:

Defending your brand

Two notes on this:

1)If you’re too lazy to shop around for a cell plan, a new company based in Toronto will do the dirty work for you. It’s called myCELLmyTERMS.

2) A listener named Eric told us about a book titled Mistakes Were Made (but not by me) which explores the reasons why we justify foolish decisions

January 15, 2010 - Posted by jopublic | Posts | branding, cell phones, self esteem, social psychology